As a new non profit think tank with a primary aim of providing a voice for women and families to be heard in Westminster, The Other Half needed a highly impactful brand that would work across digital and social platforms whilst not looking out of place on government white papers. To fulfil this brief we came up with the idea of a series of continuous line illustrations for each of the core areas with a coded colour system for each of the three core areas of family, justice and public life. Going forward, we plan to create a digital platform for the think tank to archive their policy research and campaign work and further the brand reach.