Base Media

Menu
Tradecraft Selector

Tradecraft

Discover our very particular set of skills


We are a bunch of pixel knitting, layout manipulating, brand whisperers (definitely a real thing). We live for two things; designing stuff that makes you smile, designing stuff that makes us smile, and counting better. Simply select a tradecraft below to learn more.

    Logo Design

  • Web Design

  • Responsive
    Design

  • Content Management System

  • Print Design

  • Packaging
    Design

  • Illustration

  • Large Format Design

    Base Media Tradecrafts (select one to learn more)

There's more to logo design than just typography and symbology. It's about creating a brand universe and the foundation for all that follows it. If the eyes are the window to the soul, then this is getting a little too deep for a sentence about logo design.


Web design... A lot of people do it. Some do it well, others do it badly. You won't find any cookie cutter templates here. All of our web sites are designed from scratch for you and only you. After all, there's nothing worse than turning up to a party in the same outfit as someone else.


Over a third of web browsing is now done on a mobile. For those of us who remember playing Snake on a Nokia 3210 that is quite a crazy figure. Responsive web design is the art of designing a fluid layout that adapts to different screen sizes/device types and we're rather good at it.


When it comes to implementing a content management system (cms), we use wordpress. Although you may never have heard of it, you will have almost certainly visited a site that's built around it. In fact, around 20% of all websites use the wordpress cms.


Believe it or not, people do still need to print things. When they do, we can offer all manner of print design possibilities; from corporate stationery in exotic materials - to product brochures, magazines and restaurant menus. If it can be printed, it can be designed - by us.


When it comes to packaging design, we like to think inside the box. As in literally inside some packaging - it inspires us. We've created packaging for custom espresso mugs, material samples and even a replica post box for international postcard stamps.


We occasionally dabble in the dark art of illustration. From iconography to character creation and sketch work - we like to vector the living daylights out of things. Our favourite creations are a well meaning sperm whale called Bob and a chipper hedgehog called Horace.


Large format design - when size definitely does matter. We've tackled exhibition booths, billboards, road signs and posters galore. We're certainly capable of tackling more. This is somehow starting to sound like a Dr Seuss quote.